Get In The Game is a project initiated by Northwest Vision and Media in partnership with Sony Computer Entertainment Europe, and produced by Pixel-Lab.
Now in it’s second year, Get In The Game is designed to encourage companies from the digital content and games sectors to collaborate and improve their pitching talents. Beginning with a pitch to the Get In The Game producers (Sony X-Dev Studio Europe, Northwest Vision & Media, and Pixel-Lab), five companies are chosen to receive a £10,000 3-month development commission. Throughout the three months, the companies develop their game design, produce video run-throughs and/or playable demos, and pitch all this to Sony with a full-production deal for Playstation Network (PSN) in mind.